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National Lingerie Day is all about wearing what makes you feel amazing. Whether you're slipping into something special or just appreciating a cute confidence boost that great lingerie brings, it’s the perfect time to celebrate your style, your way. Lingerie is more than just a hidden layer, it’s the foundation of your outfit. It’s the first piece of clothing you put on and the right style and fit can leave you feeling empowered, confident, and comfortable in your own skin. And at Boux Avenue, our lingerie collection is designed to make you feel like your best self every day.
National Lingerie Day takes place every year on April 25th. This day is dedicated to honouring the power of good lingerie - the way it flatters our figures, boosts our confidence and adds that extra touch of glamour to our everyday lives. As the celebration grows year after year, lingerie lovers everywhere - whether for themselves or a partner - are using the day as an excuse to indulge in something beautiful and make themselves feel special.
Whether it's a comfy everyday bra or a sexy, confidence-boosting set, National Lingerie Day celebrates how lingerie isn't just for special occasions anymore. No matter your body type, lingerie has the power to make you feel confident and supported. From flattering cuts to fabrics that feel like a second skin, there's something for everyone. For tips on finding the perfect fit for you, check out our Lingerie For Your Body Type guide.
Take this day as an opportunity to clear out old, worn-out pieces and replace them with fresh, well-fitting and flattering lingerie. Here's a quick checklist to help you decide what to keep and what to replace: Keep: - Bras and pants that fit well and are still in great condition. - High-quality fabrics, such as pieces with intricate lace and delicate embroidery designs. - Your favourite pieces that make you feel confident. Replace: - Lingerie that no longer fits how you’d like it to. - Worn-out bands or stretched elastic that no longer offers support. - Bras with bent or uncomfortable underwires. - Items with noticeable wear, such as thinning fabric or faded colours. Feeling like your lingerie isn’t fitting quite right but not sure what size you need? You’re not alone - 81% of women are actually wearing the wrong bra size. Find your perfect fit with our Bra Fitting Guide or pop into a Boux Avenue store for a personalized fitting experience. And if you want to keep your lingerie looking and feeling great for longer, check out our Bra Care Guide for some expert tips and tricks. Because great lingerie deserves a little extra love!
While treating yourself is fun and, in our opinion, never a bad idea, lingerie also makes a wonderfully personal gift. Whether you're surprising a partner or giving a friend a little something special, it's the perfect way to show you care. Our gift collection has something for everyone and our handy Lingerie Gifting Guide is full of tips and suggestions on how to choose the right gift depending on the recipient and the occasion.
CLASSIC SETS For a timeless, elegant look, matching lingerie sets are a must. Perfect for National Lingerie Day, they not only flatter but also help you feel your best. A classic lace set will give you that sophisticated yet sexy look, while a pastel set adds a playful yet feminine feel. The Catalina Sheer Lace Balconette Bra in light blue features satin sling support, eyelash lace, and satin bows for that extra touch of allure. If you want to turn up the heat and create a look that will make you feel amazing, add the matching Catalina Lace Thong, Catalina Sheer Lace Suspender Belt, and Light Blue Lace-Top Hold-Ups.
If you prefer something with a little more lift, try the Clara Lace Push-Up Plunge Bra. With its push-up padding and adjustable straps, it creates flattering cleavage and provides lift. Also featuring the prettiest floral lace and eyelash detailing are the matching Clara Lace Briefs or Clara Lace Thong.
For those who value both comfort and style, Boux Avenue offers a great range of everyday essentials. These pieces are designed to feel as good as they look, providing comfort while seamlessly fitting under your everyday outfits.
The Ultra Light Microfibre Plunge T-Shirt Bra creates a natural shape thanks to its ultra-light padding and super soft microfibre material. The multiway straps offer versatility, while the gold-branded detailing adds a touch of elegance. With sizing up to a G cup and fully adjustable straps, it promises a perfect fit no matter your size. Looking for knickers that also stay invisible under clothing? The Josie Microfibre Briefs are a great option.
Some pieces are just meant to be seen and shown off. Join the National Lingerie Day celebration online! Follow and tag us on Instagram and use hashtags like #NationalLingerieDay and #LingerieDay to share your lingerie wish list, your favourite lingerie purchases, or even share how you style your underwear as outerwear. Whether it's indulging in a luxurious lace set, refreshing your everyday essentials, or simply choosing something that makes you feel fabulous, Boux Avenue has something for every style, not just on National Lingerie Day but all the year through. Explore our stunning lingerie collection for the perfect fit and feel.