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When it comes to underwear, few styles are as debated — or as loved — as the thong. Some swear by them for their barely-there feel, while others are hesitant to try them out. But whether you're a longtime thong wearer or a first-timer, knowing the different types and how to wear them can make all the difference. In this guide, we will walk you through everything you need to know about thongs.
A thong is a style of underwear designed with minimal back coverage, featuring a narrow strip of fabric that sits between the bum. Loved for its barely-there feel, the thong is a go-to choice for avoiding visible panty lines (VPL), making it perfect under more fitted clothing like bodycon dresses and leggings. Beyond practicality, thongs are also pretty sexy—their high-cut design at the front elongates the legs, creating a flattering, confidence-boosting silhouette. Whether you prefer seamless designs, delicate lace thongs, or breathable cotton styles for everyday wear, Boux Avenue's thong collection has something for you.
The thong as we know it today is often credited to designer Rudi Gernreich, who introduced the thong swimsuit in the 1970s. Originally designed to comply with modesty laws while still showing off the body, the style quickly gained attention.
By the '90s and 2000s, thongs became a fashion phenomenon, thanks to celebrities and supermodels who popularised them both on and off the runway. Since then, they've evolved from a daring statement piece to an everyday lingerie essential.
If you've never worn a thong before, the key to wearing them comfortably is finding the right fit and fabric. Here are a few simple tips to bear in mind before placing your underwear order:
- Pick the right size – A thong that's too tight will dig in, while one that's too loose won't stay in place. Aim for a snug but comfy fit.
- Start with soft, breathable fabrics – Cotton or lace are great for beginners, as they feel gentle on the skin and are perfect for all-day wear.
Adjust for comfort – The waistband should sit smoothly on your hips, and the back strap should feel natural - not like it's in the wrong place.
Many people find thongs comfortable, but it all depends on individual preference. If you choose the right fabric, fit, and style, then thongs can be worn every day. A well-made thong should feel like a second skin, offering support without irritation. Boux Avenue's thongs are crafted with soft materials and thoughtful designs, ensuring that you can wear them all day with ease and that you don't have to compromise on style.
While some worry about thongs causing issues like UTIs or bacterial vaginosis, the truth is, there's no solid evidence linking thongs to these conditions. In fact, studies have shown that thongs don't disrupt your body's pH balance or good bacteria — so any such concern is just an urban myth!
That said, comfort is always key. The right fabric and fit make all the difference. Choose breathable materials like cotton to keep things fresh and healthy, and avoid synthetic fabrics that trap moisture. Practice good hygiene by switching up your underwear daily, washing with hypoallergenic detergent, and allowing your skin to breathe when possible.
Boux Avenue's thongs are designed for comfort and quality, but if you prefer more coverage, our briefs and brazilian knickers are great options to keep you feeling stylish and comfortable.
When it comes to minimalist underwear, thongs and G-strings are often confused. Let's clear things up: Thongs offer slightly more coverage, with a wider waistband and a more flattering silhouette. The back is designed to provide minimal coverage but not as little as a G-string. G-strings take minimalism to the next level. With ultra-thin straps and a super narrow back, they're ideal for wearing under fitted clothing where you want absolutely no visible panty lines. They offer the least amount of coverage but are great for achieving a smooth, invisible look.
Thongs come in all shapes and styles, making it easy to find the perfect pair for any occasion. Here's a quick guide to the most popular types:
Classic thongs: These offer moderate back coverage with a comfortable waistband, making them ideal for everyday wear. They're simple, flattering, and reliable.
The Talulla Microfibre Thong is a soft, comfy option with seamless panels and gorgeous floral lace detailing.
- High-waisted thongs: These provide smoothing over the tummy area and are great for a retro-inspired look. Perfect for pairing with high-waisted skirts or trousers.
Seamless thongs: Ideal for under fitted clothing, these thongs offer a smooth, invisible finish with no visible panty lines. The High Leg Seamfree Thong is a great choice for all-day comfort and a seamless fit.
Lace thongs: Sexy and elegant, lace thongs are perfect for date nights or when you want to feel a little extra special. The Fran Lace High Leg Thong adds a touch of luxury with beautiful floral lace.
You can find these and more in our knicker offer, which has a wide variety of thongs for every style. Plus, many of our bras have matching thongs available for those who love a matching set.
At Boux Avenue, we've designed our thong collection to cater to all kinds of styles and preferences. If you're looking for more information on different knicker styles or tips on how to wear them, be sure to check out our handy Knicker Styles Guide.