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Outrun challenges, redefine goals and rule 2020 in new Boux Sport! Break new ground and reach peak performance potential with pieces that merge functionality with fashion. Update your workout wardrobe with a palette of vibrant blue, grape and cool grey; and power through in powder pink, and Lurex burgundy separates.
Designed in-house, this collection continues to embrace the themes of female empowerment and inspiring confidence throughout the campaign. Championing inclusivity, the Boux Sport range is designed for both women who have a dedication to keeping fit, and those who are just beginning their fitness journey.
The campaign is fronted by TV star, model and fitness influencer Arabella Chi, who effortlessly advocates a healthy lifestyle, spearheaded by regular, short but effective “Workout with Arabella Chi” fitness videos on Boux Avenue.com
"I've loved Boux Avenue lingerie and swimwear for years now, and was super excited when they approached me to face the campaign of Boux Sport. I'm really passionate about keeping fit - but in a realistic way that fits into my lifestyle - so Boux Avenue's ethos around ripping up the rulebook and making fitness work for the individual really resonated with me. My absolute favourite pieces are the cobalt blue crop top and leggings - the fit, support and colour are just perfect." - Arabella Chi
With a story for every unique personality, the collection encourages women to break free from the stereotypical pressures the new year often brings and aspire to become their own fitness inspiration.
Watch our video below for a further look at our collection and a behind-the-scenes sneak peek at our photoshoot at BLOK London fitness studios!