ALL YOU NEED TO KNOW ABOUT CHOOSING YOUR FIRST BRA

Getting your first bra is a big moment. It can be an exciting time but it can also feel a little intimidating. Whether you're new to bras or helping someone else through the process, we've got you covered. We know a thing or two about bras and we believe that this should be a comfortable and empowering experience, and not something to feel embarrassed about. Our bodies are changing all the time and whether you’re shopping online or in-store, we’re here to make sure you feel confident, comfortable, and supported every step of the way. This guide will walk you through how to choose the best first bra, how to measure for a great fit, and which styles will give you the support you need.

WHY IS CHOOSING THE RIGHT FIRST BRA IMPORTANT?

Your first bra is more than just a new piece of clothing - it’s all about finding something that provides the support and coverage you need without being uncomfortable. When you pick the right bra, it helps you feel at ease as your body goes through changes. A good fit will support your shape and boost your confidence. And it should be something that feels comfortable to wear the whole day through, should you need or want to.

Since every body is different, you might find that your bra needs to change, as you grow. You may need a few different styles to keep up with your body’s changes. A soft, seamless bralette might be perfect at first, but as your needs evolve, you might want something with a little more structure. And there are plenty of styles to suit your personality or for certain occasions, too! We have tons of options to help you get the perfect fit for whatever stage you're at.

HOW TO MEASURE FOR A FIRST BRA

Before you shop for your first bra, it’s important to know your size. Getting the right fit from the start makes all the difference. Here’s a simple guide to measuring yourself at home:

To measure your band size: Take a soft measuring tape and measure around your ribcage, just under your bust. Make sure it’s snug but not tight. The tape should be parallel to the ground.

To find out your cup size: Measure around the fullest part of your bust, keeping the tape comfortably in place. The difference between this and your band measurement will tell you your cup size.

If you're unsure, the best thing to do is visit one of our stores and take advantage of our professional bra fitting service. Our expert fitters will make sure you find the perfect size and style for you. You can also check out our how-to measure for a bra guide for more tips on how to find the right size and make sure your bra gives the correct support whilst still sitting comfortably on your body.

WHAT MAKES THE BEST FIRST BRA?

Finding the perfect first bra is all about comfort, support, and fit. You want something that feels great and suits your body as it begins to change. Here’s what to look for when choosing the best first bra:

  • Soft, breathable fabrics like cotton or microfiber, which feel gentle against the skin.

  • Adjustable straps that allow you to find the perfect fit.

  • Seamless designs that offer smoothness under clothes—no visible lines!

  • Wire-free comfort, which is key for those just starting out.

For those looking for a relaxed start, a bralette is a great choice. It’s soft, flexible, and gives you a natural shape with no wires to worry about. Or, go for a wire-free bra if you want something that’s both comfortable and supportive.

Neutral colors like black, white, or nude are great options because they’re super versatile and won’t show through under clothes. Still stuck for where to start? Here are some of our favourites:

Choosing your first bra should be an exciting experience, not a stressful one. You should feel confident and empowered. Bras aren’t anything to be embarrassed about, and with our range, we’re sure you’ll find a piece you love - whether you're looking for comfort, support, or something stylish. Remember, getting the right fit is key, and we’re always here to help. If you want more tips or have any questions, check out our Bra Questions Answered page.