Ooops, your Javascript is turned off. We need this to show you a good time so please turn it on in your browser's settings. Thanks!
Free knicker with matching braShop Now
Garden of Treasures Nightwear
Shop Now
Shipping to:
Bra Style
Help & Advice
Discover style inspiration, behind the scenes access, helpful guides and more at The Avenue...
At Boux Avenue, we want to look after our community from top to bottom. That’s why we are working with CoppaFeel!, the UK’s first and only breast cancer charity for young people, with an aim to end the late detection of breast cancer.
READ MORE >
This World Kindness Day (Wednesday 13th November 2024) we have asked our inspiring charity partners CoppaFeel! and The Eve Appeal for their top advice and tips on how you can support a loved one living with either breast or a gynaecological cancer.
Here at Boux Avenue we don’t just celebrate women on International Women’s Day (the 8th March), but all year round. Our partnerships with CoppaFeel! and Eve Appeal allows us to help support and look after women’s health from top to bottom. Whilst reminding all women to love themselves and understand their body - because the first step to spotting any potential health issue is knowing what’s normal for you.
All lingerie is about confidence and elegance, but there is something undeniably sexy about sheer lingerie. With delicate fabrics and alluring see-through details, these pieces are designed to make you feel as amazing as you look.
Your wedding day is all about love, romance, and creating those unforgettable moments you’ll cherish forever.
National Lingerie Day is all about wearing what makes you feel amazing. Whether you're slipping into something special or just appreciating a cute confidence boost that great lingerie brings, it’s the perfect time to celebrate your style, your way.
Loungewear has come a long way. It's not just about practicality anymore - it's about combining comfort with style so you can look and feel your best. Unlike nightwear, which is designed specifically for sleep, loungewear is made for those in-between moments - when you want to feel comfortable but aren't quite ready to reach for your pyjamas.
Mother's Day is right around the corner, and it's the perfect chance to show some love and appreciation for the special women in your life - whether that's your Mum, Step-Mum, mother figure, or a Mum-To-Be. This year celebrate her by giving her something that's both comforting and a little luxurious? She deserves it!
Your Winter sun getaway deserves nothing less than the perfect wardrobe. Our collection of chic swimwear, beachwear, and holiday essentials is designed to give you everything you need to feel confident, comfortable, and effortlessly stylish. Whether you're soaking up the sun or transitioning from beach to bar, discover how to mix and match the latest trends and timeless pieces to create your ideal Winter sun look.
Inspired by the elegance of ballet, balletcore is a trend that brings together pastel tones, delicate fabrics, and flowing silhouettes to create a look that's both dreamy and refined. If you love elegant, sophisticated styles that exude effortless charm, then Balletcore is the perfect fit for you. At Boux Avenue, we're bringing this trend to life with a stunning range of lingerie and nightwear that is sure to pique your interest . Whether you're embracing the look for daytime or adding a touch of ballet-inspired glamour to your nightwear, we have all the key pieces to help you master this key aesthetic.
Suspenders are the epitome of sophisticated lingerie and timeless allure. Whether you're dressing up for a date night, are a fan of vintage-inspired fashion, or simply want to boost your confidence by adding something sophisticated and sexy to your everyday wardrobe, suspenders don't have to be something that's reserved for special occasions.
Looking for the perfect date night look? At Boux Avenue, we’ve got you covered with a gorgeous range of lingerie , sexy bedroom outfits, and adorable accessories that’ll make you feel confident, stylish, and totally irresistible. Whether you're heading out for a dreamy dinner date or keeping things cozy and intimate at home, our pieces are designed to help you look and feel your best. From date night outfits to seductive lingerie sets, our collection combines sophistication with just the right amount of sensuality, so you can feel sexy and confident all night long.
Your wedding day is filled with precious moments, so why not make your Bridal Nightwear just as special? From getting ready with your bridal party to your wedding night and honeymoon, Boux Avenue's collection has you covered. You've picked the dress, the shoes, and the Wedding Lingerie - now it's time for the Bridal nightwear. Whether you're after Insta-worthy matching bridesmaid PJ, or honeymoon Nightwear, we've got everything you need to feel stylish and comfortable after your big day!
The New Year is the perfect time for a fresh start, and what better way to kick off a new chapter than by refreshing your lingerie collection? Lingerie isn't just about feeling comfortable — it's about feeling confident, empowered, and ready to take on whatever the year throws your way.
During all the fuss around Valentine's Day, it's important not to forget our BFFs. Galentine's Day is a day dedicated to celebrating, empowering and appreciating the women who are always there for us, make us laugh, and generally make life a little sweeter. It's also a day to have some fun together.
It’s almost Galentine’s Day, and it’s the perfect excuse to spoil your besties and celebrate the incredible friendships that make life so much better. It’s a day for adoration and appreciation - showing your girls just how much they mean to you.
Valentine's Day is almost here — and if you’ve found yourself in a last-minute scramble for the perfect gift, don’t panic! Whether it’s your partner, best friend, or someone special, Boux Avenue has a wide selection of thoughtful, romantic gifts that’ll make this Valentine’s Day unforgettable.
Valentine’s Day is a time to celebrate romance, passion, and love - in all its forms. But it’s also the perfect excuse to treat yourself and feel fabulous in your own skin. Whether you’re planning a romantic evening with someone special, organising a Galentine's Event, or indulging in a little self-care, Boux Avenue’s Valentine’s Collection has just what you need.
Christmas Eve is the night of the year — filled with excitement, warmth, and a whole load of holiday magic. Whether you're curling up at home for a cosy night in or heading out to a festive gathering, it's the perfect excuse to show off your style in pieces that look as good as they feel.
The festive season doesn't end on Christmas Day! With plenty of time to indulge in leftovers, stay cosy in your Christmas Pyjamas, and have movie marathons, why not spend at least one of those days embracing the great outdoors? A Boxing Day walk is the perfect way to extend the festive cheer, enjoy the crisp Winter air, and get your body moving after a few days of festive food and Christmas treats.
When it comes to the festive season, there’s nothing quite like the comfort of slipping into a cosy pair of Christmas Pyjamas. Whether you're settling in for a family movie night or doing a spot of festive baking, the right pair of PJs can make your holidays even more special.
Christmas is coming. Whether you're scrambling to find a gorgeous gift or simply adding a few extra touches to a main present, there's no need to panic. We've got you covered with last-minute Christmas Gifts that are stylish, thoughtful, and guaranteed to make your loved ones feel special.
December is here and it's time to step up your lingerie wardrobe with a little more sparkle and sexiness. Christmas isn't just about the gifts, it's also about embracing the glamour of the season - and what better way to do that than with sexy Christmas lingerie and nightwear?
TThere are few things better than snuggling up in a cosy pair of warm pyjamas, especially during Winter. They’re more than just something to wear to bed; they’re a hug in fabric form, the perfect way to wind down after a long day, and a great addition to your nightwear wardrobe.
Mums and Grandmas are some of the most important women in our lives, so it's only fitting that they’re treated to something extra special this Christmas. After all, they've been there for us through thick and thin - offering love, wisdom, and endless support. This Christmas, it's your turn to show them just how much they mean to you with the perfect gift.
From decorating the tree to snuggling up on the sofa with a hot chocolate and binge-watching Christmas movies, there's something magical about the festive season that brings families closer together. And what better way to capture on camera those extra special moments than by wearing matching Christmas pyjamas with the whole family?
This time of year, there’s nothing quite like the comfort of cosy nights in. But when we do need to hop outside, you better believe we’re layering up! When it comes to Winter loungewear, comfort is key - but that doesn’t mean you have to compromise on style.
Shopping for your Secret Santa gift can be one of the most enjoyable parts of the festive season. But it can also be tricky depending on how well you know the person, what they’re into, and the budget you’ve agreed on.
There's something alluring and timeless about an all-black outfit - it's sophisticated, endlessly flattering, and undeniably sexy. Black isn't a stuffy, formal, or safe colour. It's the go-to shade that takes any look from casual to chic and can be elegant or edgy.
Boux Avenue's latest collection is all about bringing rich, bold tones into your wardrobe. This season, it’s all about shades of wine, berry and burgundy right through to purple. Whether you're looking for a sophisticated burgundy lingerie set or some luxurious, lacy nightwear, we have some beautiful burgundy pieces waiting for you. Let's take a closer look at some of our favourite staples from the collection…
Whether you’re catching up with your closest friends, unwinding after a long week, or just looking for an excuse to indulge in a little pampering, there’s nothing quite like a girls’ night in. With tasty treats, fun activities, and a few cosy essentials, your girls’ night in can be just as exciting (if not more so!) than a girls’ night out.
Best friends deserve the world, don’t they? Through thick and thin, they’re always there to celebrate with us, talk things over, give advice, make us laugh and sometimes they know us better than we know ourselves. This Christmas, why not show your best friend how much they mean to you with the perfect gift?
If you're looking to add a touch of luxury to your loungewear and nightwear collection, modal fabric is the perfect choice. This premium-quality fabric brings a new level of comfort, softness, durability, and breathability - making it an excellent option for both lounging and sleeping.
There's nothing quite like snuggling up in a cosy pair of pyjamas, ready for an evening of watching your favourite shows or curling up with a good book. And when it comes to cold, winter months, you'll need pyjamas that are extra warm and cosy. Our range of fleece pyjamas are as snug as they are cute, so you don't have to compromise on style for comfort.
Shop our much loved Black Friday deals with 20% off everything from Monday 18th November to Monday 2nd December. On a mission to kickstart your Christmas shopping in Black Friday? This is the perfect treat with gorgeous new festive nightwear and snuggly soft dressing gowns which make the perfect present - or just indulge yourself in some new exquisite luxury bodies.
Christmas season is a magical time - filled with love, warmth, and the excitement of gift-giving. If you're on the hunt for the perfect Christmas gift for your partner, we've got you covered.
The trend of wearing underwear as outerwear is here to stay, offering a stylish and bold way to express your personal style - and show off your lingerie without bearing all! Particularly during party season, incorporating lingerie-inspired looks into your outfits allows for a mix of elegance and playfulness.
Lingerie as a gift can be tricky to get right, but with the right guidance and advice, you’ll soon have the confidence to buy the perfect intimate gift.
Hallowe'en is just around the corner so we’re putting together all our sexy Hallowe'en costume ideas.
IIt’s the beginning of the year, and the perfect time to relax and reset in preparation for busier times ahead. Perhaps it’s the start of a budding Valentine’s romance for you - or you've planned a last minute couple's weekend getaway together, time for just the two of you!! Either way, knowing exactly what to pack for a weekend away can place anyone in a pickle.
Discover the latest fashion trend, dopamine dressing, and instantly boost your mood with our selection of bright lingerie. Discover more here.
Starting or heading back to university is an exciting time - but with it can come some anxiety of what to wear. If you’re wondering what to wear to uni, keep reading!
The bra - it’s that every day item which, let’s face it, most of us don’t actually know all that well!
What a feeling; you know the one. Freedom. To move, to stretch, to dance, to be 100% unapologetically, confidently you. Lightweight, luxe comfort has fast become our BFF when it comes to luscious lounge sets for all occasions, especially for nailing those day-to-night outfits every single time.
Whether it’s a T-shirt bra, a strapless bras, or even a stick on bra - women around the world reach for their favourite bras to support them every day.
Discover the best lace lingerie to feel fabulous in, as we partner with LFW City Wide to celebrate the best of our London designed lingerie.
We love all lingerie and underwear: everyday underwear, harness lingerie, matching sets and bodysuit lingerie. We think we’ve nailed just about every brief (get it?), but there’s one series so sumptuous it deserves a name of its own. Enter our Bouxtique collection of luxury lingerie. Prepare to be entraced by our most captivating and luxurious collection yet.
Sheer, mesh and see-through outfits are nothing new. But if you're braving one of the season's more daring looks, what you wear underneath is as much a part of your 'fit as your fave mesh marvel itself.
We love suspenders, stockings, harnesses and everything in between. As we edge closer to the season of romance (hello, Valentine’s Day), there’s no better time to embrace the allure these sexy lingerie pieces provide.
Triangle bikini styles - they’re fun, flattering and they’re coming in hot for summer ‘23. This much loved style is a seasonal staple for so many reasons!
What to wear on holiday? Possibly our favourite question of the year, and not just because we’ve all the answers here at Boux! There’s something extra exciting about laying out those va-cay visions for the hottest swimwear and beachwear looks of the season.
Having different nightwear styles for changing seasons is key to feeling fresh and sleeping well. Cool summer nightwear helps with both; so you can focus on which cocktails to serve, the hottest summer soirées to attend and on booking those vacay flights.
One very welcome heatwave has already hit the UK, and we’re here for the pool and beach parties it has inspired. Whether you are heading to a pool party at home or attending one whilst holidaying abroad, our pool party outfits are definitely going to be a hit.
It's time to get picking out your Summer knickers with Boux’s help, find our faves from breathable underwear to the latest mesh styles!
We’re delighted to introduce our latest collection, Boho Swim, full of gorgeous swimwear & beachwear that’ll see you through all your upcoming holiday outfit needs.
The coquette aesthetic - it’s all over the runways, red carpets, and each one of your social feeds right now. A welcome re-emergence that’s serving a whole lot of romance, this is a truly beautiful trend.
The White Isle’s reputation as a hedonist’s heaven has long since evolved, with something for everyone from party lovers, to boho retreat seekers. Whatever your holiday looks like though, there’s no denying that packing for Ibiza requires the best of your holiday outfits.
For those who want to look and feel like a goddess on holiday - and who doesn’t? - we've created Goddess Swimwear, our gorgeous new swimwear collection. In a range of bright and beautiful colours, these neon swimwear and bright beachwear pieces are not to be missed.
YWith Summertime finally here, it’s time to refresh your holiday outfits, which means new swimwear and beachwear. Whilst often forgotten about, we think beachwear outfits deserve the same attention as you might give to selecting your latest bikini.
Here at Boux, we create design-led pieces that tell a story and ensure you feel your most fabulous, in the highest quality of sexy lingerie. There’s not only lace lingerie, but also satin and matching sets that elevate underwear from the simple everyday into a luxury lingerie experience.
Neon is a key colour story this Summer, as there’s just something about wearing bright colours when the sun is shining. This season we are going retro with bold prints across neon bikinis - think 80s’style - and we’re embracing super sweet brights across our lingerie collections.
If you’re looking for the most comfortable, fashionable, and flattering swimwear this season, our newest ruched designs are for you.
Packing for the holiday from heaven? We’re excited for you - not only because it’ll be the trip of a lifetime, but, let’s face it - it’s also the perfect excuse to treat yourself like never before.
Learn all about the different types of bras and styles available! Plus discover which bra styles are best for you whether you have small or big boobs!
Here at Boux, we’ve found most of us fall into one of two camps: the well-prepped, or the panic packers. Still, we unanimously agree that a good airport outfit sets the tone for the best holiday, so before you start packing the swimwear, get planning your airport loungewear.
Wedding season is upon us, which means you need to find the right bras for your perfectly-planned outfits. Whether it’s a gorgeous bra for your low-cut dresses, the best bra for backless styles, or square neck bras for sexy summer styles, we have the perfect bra solutions for you - ideal for pulling off many wedding outfits and embracing Summer styles.
Swimwear that makes a statement; it’s a non-negotiable for 2024. Whilst we’re here for all the swimwear trends; from barely there sexy swimwear, to the functional and form-fitting swimsuit and the classic bikini set, this year’s leading vacation en-vogue just has to be the strappy style.
Our Mother’s Day gift guide is here to help you find the most beautiful and thoughtful presents worthy of your mum. Find our premium picks of loungewear, nightwear and cosy accessories to give your mum the perfect excuse to put her feet up, explore everything from the perfect Mother’s Day PJs to the perfect slippers for Mum, with ideas to suit every style and every pocket too, we’ve made shopping for Mother’s Day gifts easy…
The ribbed lounge set: A staple loungewear style since early 2020, it’s a loungewear trend that’s going nowhere. And 2024’s iterations make lazy days at home all the more luxurious, thanks to the gorgeous fit and exceptional quality of our newest ribbed loungewear pieces!
Harness lingerie has stepped out of the boudoir and into the fashion spotlight recently. An unmatchable accessory for daring, draw-the-eye moments, harness underwear commands attention! Want to frame your bust, hips, or bum, whilst keeping your shape sleek and streamlined? Then strappy lingerie styles are the way to go. This season is all about luxe finishes, lush textures, and sensuous shapes. And it’s your season to shine in sexy lingerie.
Corset lingerie - it’s the edit we all look forward to. Couture Fashion Week gave an haute couture nod to corset underwear earlier this month - it was all cinched waists, enhanced necklines, and romantic detailing.
When was the last time you treated yourself? As in, “can’t-stop-thinking-about-it, must-wear-all-the-time” level treated yourself? Valentine’s Day may be on the horizon, but surely in 2024 we can appreciate that self-love waits for no one. The time to look after number one - that’s you - is always, but sometimes a calendar event is the perfect opportunity to check in on your own (self) love story.
If you’re wondering what to wear for freshers’ week, we’ve got you covered with some of the most gorj freshers outfit ideas. Read more here.
Switch up your New Year’s resolutions from what you want to do in 2024, to how you want to feel in 2024. Simple daily choices, like upgrading your bobbled pyjamas to flirty nightwear like chemises and cami sets, can give you a powerful boost. Because how you feel when you get into bed, and when you wake up in the morning, sets the tone for the days in between.
Make your workout extra comfy by reading Boux’s guide to the best gym underwear. From avoiding knicker lines to breezy materials, these are the best picks…
Stay warm this winter with our top tips on how to build the perfect layered winter outfit. Discover all our outfit ideas here!
Cosy days and snuggly nights are finally here, so it's time to get comfortable in our new Christmas loungewear. We have just the pieces you and your loved ones will adore this season - these loungewear sets make the best gifts. Cute and cosy, they are the perfect winter vibe!
Spending all day by the tree in your Christmas pyjamas? Valid! Dressing to the nines for Christmas lunch? Valid! Manoeuvring the middle ground in chic loungewear sets? Also valid! The best Christmas Day outfit for you depends on your personal holiday traditions, memories and favourite festive settings. We love individuality, so here’s our pick of the best festive ‘fits for every festive dress code.
Silky camis and slips are having another, post-90s moment right now and we can’t say we don’t love it. Styling a gorgeous chemise or your fave satin pyjamas as outerwear is something we can totally get on board with; a versatile, playful, yet put-together look is what this trend is giving.
Whether you're the girl who lives in her favourite fluffy dressing gown, or you’re searching for the sleek silhouette of a gorgeous satin robe, luxury dressing gowns are a staple piece for any wardrobe.
Stocking fillers may be considered the easiest brief during Christmas gifting season, but they have so much potential to be more than an afterthought. From Christmas PJ sets to sock drawer updates and fluffy slippers to warm their toes all through the winter, our Boux elves have been busy curating our top picks for all the women in your life.
Cue the end-of-year out-of-office. Smells of mulled wine and eggnog. Cuddling up to Christmas movies. And, if you’re a fan of the tradition, kickstarting the festivities with a Christmas Eve box. If you are really, really into the festive season, maybe you have already sorted a Jingle Basket in prep for Christmas too, but make sure you don't forget to get your Christmas Eve boxes sorted ahead of time as well.
The best aspect of Christmas gifting is, arguably, the look on someone’s face when we get it just right. Whether you are gifting lingerie or dressing gowns, fleece pyjamas or loungewear, we have all the perfect hand-picked Christmas gift ideas for wives and girlfriends, mums, sisters, friends, daughters and every woman in your life right here.
We love a festive mystery, and one of the greatest is which Secret Santa ideas will prevail this Christmas! But it's certainly no secret that a Secret Santa ticks multiple boxes. And if you choose from our picks of the best christmas pyjamas, loungewear, socks and fluffy slippers to gift, you will be ticking a lot of boxes too!
Some things will delight your daughter no matter her age. Christmas pyjamas are one of them. We’ve curated the best of our festive collections of pyjamas, nightwear, loungewear and seasonal socks and slippers to bring you more magical moments with your loved ones. Take the stress out of Christmas shopping and start here, with our curated list of the best gifts for daughters.
This Christmas, it’s time to tear up the rule book. From glam Christmas outfits to the Christmas lingerie YOU want to wear, we’ve got all the tips here.
Our favourite pyjama style has to be satin nightwear, it is the luxury staple your nighttime wardrobe is missing. Satin PJs are versatile for going out in as well as being perfect for nights in. Thanks to the luxurious feel and glamorous finish of women’s satin pyjamas, they can elevate every occasion.
“How to gift your girlfriend lingerie” or “best gf lingerie” - we bet you’ve googled these a few times, are we right? A little bit for her, and a little bit for you - what’s not to love about a well-considered lingerie gift?
We like to make our wardrobe work hard - and we know you do too. Sometimes, this means our nightwear becomes night-out wear, creating an effortless look that just works, time and time again.
The ultimate lingerie drawer capsule designs. Discover's Boux's latest Solutions collection from everyday T-Shirt bras, to the game changing strapless bra that has been 2 years in the making, crafted for enhanced comfort, fit, support, versatility and a seamless finish. .
Looking for the perfect fitting bra in classic colourways whilst not sacrificing on comfort. With over hundreds of 5 star reviews, there is a reason these bras are Iconic.
As the temperatures cool, the days shorten and holidays make way for daily life again, there’s no feeling quite like slipping into a pair of chic, cute pyjamas at the end of the day.
Strappy sexy lingerie is here, and we want it all. Harness style sets are perfect for when you want to turn up the heat. A spicy addition to the racier end of your lingerie rack, harness lingerie is also a very versatile trend: A subtle harness hint can work just as well as the most daring piece for making you feel your sexiest! Time to get bold with harness lingerie.
Cotton pyjamas - a marvellous mainstay of our summer wardrobe - and one that’s so easily refreshed with a new collection that teases all of ‘23’s top trends.
Smooth and seamless underwear. Two major must-haves within any lingerie collection, are we right? From underwear-as-outerwear tops to the ultimate body sculpting bodysuits, the time is now to test drive Boux’s top smoothing underwear pieces.
Whether it’s for the food, the restorative energy, or for the now-legendary party potential, a glorious week in Greece hits top of the list for thousands of UK holidaymakers every year.
Velvets and velours, beautiful borg, soft fleece and modal. Luxury materials that make for loungewear heaven.
How to gift your girlfriend lingerie - we bet this is one you’ve googled a few times, are we right? Whether V-day vixen is her vibe, or she lives in her cutesy comfies, a thoughtful lingerie gift set is sure to surpass her expectations come February 14th. We get it: Valentine’s Day rituals are not for everyone, but a fresh new set will always delight, whatever the (hot) date! Make her heart - and yours - skip a beat with Boux’s latest lingerie sets, ideal for a seductive soirée.
Celebrating the invention of the bikini by Louis Reard in 1946, National Bikini Day is just around the corner. On July 5th, to be precise. In 2024, it’s hard to imagine a world without this trailblazing two-piece - so at Boux, we’re honouring the day in the best possible way - with an edit of all the best bikinis!
Whether you’re a fake-bake fan or only the real deal will do, we’re sure you’ve either spied or are on the lookout for the best bikini for tanning to see you through summer. As always, Boux is here to serve, ladies!
Gone are the days when a bit of metal hardware sufficed as extra swimwear embellishment. Even the classic triangle bikini is being turned on its head, so it's little surprise that we’re demanding a bigger and bolder variety of embellished swimwear too.
Fairycore: it’s back with a bang and we’re here to get you ready for a spritely kind of summer…So why do we love this trend? Aside from adding instant femininity and dreaminess to any look, it’s also SO adaptable.
We all know the rhyme…but as with so many wedding traditions, we’ve got questions. Who gives the bride something blue, for a start? Does she have to wear something blue all day? Should it be a part of her all-day wedding lingerie set?
Barbie pink has been flashing up on catwalks and red carpets over the past year, but the Barbiecore aesthetic is about to get brighter still as the fashion world is abuzz over the new Barbie movie due to premiere on 21 July.
The most timeless of shades and a staple in every wardrobe and underwear drawer - black’s not going anywhere. It’s the perfect colour for sexy lingerie that exudes elegance and sexy outfits that remain chic. So it’s no surprise we sell a piece of black lingerie every two minutes…
Across the SS ‘23 runways, on your screens via our fave summer reality lineups and all over the ‘gram: You’ve definitely seen it. As cut out swimwear dials up the heat for summer, Boux is showcasing a mega range of different shapes, styles and sass levels!
Those au naturel options are winning in lingerie right now, Boux beauties - and we can’t say we’re disappointed. Sheer lingerie shows off more of the body’s glorious curves, keeping things super sensual under your favourite ‘fits. No surprise, then, that more of you are opting for unpadded and streamlined styles than ever before.
Gracey has entered the game... Meet our latest game-changing lingerie set making the everyday, not so every day. Channel your main character energy with our new unlined lace style, for a comfortable fit and natural shape in bold statement summer shades. It's time to level-up your lingerie with our new must-have set.
‘Tis the season to treat yourself to that annual upgrade of beautiful swimwear and beachwear - but how to whittle things down from dozens of different types of swimsuits, to one or two winners?
Celebrate International Women’s Day 2022 by coming together and breaking the bias! Spread love and positivity with self-love affirmations from Boux!
Sure, loungewear is all about comfort and convenience, for days when fully ‘getting ready’ just isn’t on the cards. This makes it perfect all year round, as long as we adapt our fave styles to the season!
There’s no excitement like the butterflies before the big day, but brides have so many decisions to make - so many things to say ‘yes’ to - before they get to say ‘I do’. Thoughtful gifts during the days and weeks before the big day are a brilliant way to remind her you support her, and to help tick some bridal essentials off her shopping list, too.
Festival ‘fits: Probably the most fun clothing curation of the season. As the time of year where we can be the most creative with our outfits, it’s tempting to pack your entire wardrobe for each long weekender! We get it.
Bypassed this season’s sheer outfits trend because you’re unsure how to pull it off? Turn right back around, ladies, because this is another à la mode yet versatile look that anyone can execute with aplomb. A skim of the looks and the gorgeous pieces we’ve edited for you right here, and you’ll never type the words “what to wear under a see through dress” again. Ever.
They’re the new-in style that you’ll dress up, dress down, lounge around and get active in. At Boux, we’re so excited to have the parachute cargo pants in stock and ready to wear just as springtime hits.
You’ve got the dress. Check. The wedding night lingerie. Check. But in an era when comfort is chic - and loungewear more fashionable than ever - bridal loungewear sets should definitely be the next priority in your wedding day prep.
Did you know the 23rd – 29th January is Cervical Cancer Prevention Week. We have teamed up with the UK’s leading cervical cancer charity, Jo’s Cervical Cancer Trust, to help raise awareness on how we can eliminate cervical cancer in the UK. Cervical cancer currently kills two women in the UK every day and is the fourth most common cancer in women globally. In 2020, the World Health Organisation launched a global call for action to eliminate cervical cancer.
For Valentine’s Day 2023, we are encouraging you to ‘Write Your Own Love Story’. However you do - or don’t - celebrate Valentine’s, we want to see you Boux girls embracing love, with yourself, your partner or your friends. Designed in London by our talented team, our Write Your Own Love Story collection includes sensational Valentine’s lingerie and sexy nightwear pieces you will absolutely fall in love with.
New Year's Eve - the most glittering soirée of the year, and one you anticipate all season long? Or is it time to hide away on the 31st with your Crimbo chocolate stash and some TV classics? Whichever camp you’re in, get ready to do NYE 2022 in style. Boux has the best New Year’s Eve outfit ideas to make sure that you’ll be ringing in 2023 as the bell(e) of the ball!
Forget Christmas-ready, the real question is whether you’re set for Boxing day 2022. Boux Avenue’s much-anticipated sale kicks off this Monday 26th with UP TO 50% OFF our sensational lingerie, nightwear AND loungewear favourites and bestsellers… you simply can’t miss it.
Whether it’s full-on fleece and fur you prefer, or the sleek silhouette of a satin robe, dressing gowns are a mainstay of at-home accessorising. Why shouldn’t yours feel sumptuous and at least a little bit fancy, day after day?
There’s no doubt about it. You, our Boux community, love nothing more than settling down in your snuggest, fluffiest, most on-trend dressing gowns night after night. But do you take care of yours in the best possible way?
Feeling a slight chill in the air? That’s right, the colder months are upon us. And you know what that means? It's pyjama season. There’s nothing quite like snuggling down in something cosy as things turn nippy and brisk. Whether you’re getting nice and toasty in your bed, or settling down in front of the telly, a pair of fleece PJs make staying in very tempting.
Holidays are coming, and with twinkling trees and parties aplenty, the focus is most definitely on prepping for a gorgeous time with family and friends. For so many of you, Christmas Eve is an extra-special day, likely filled with the smell of homemade Christmas treats, some much-needed chill time (got your loungewear sorted?) and the giddy anticipation of what’s to come!?
Struggling to choose the perfect gift for your love? Worry no more thanks to Boux's Christmas gift guide for your girlfriend or wife! Plenty of gift picks here!
It’s time to start planning what to wear for your office Christmas party! Boux is here to help with plenty of xmas party outfit inspo right here!
Black Friday 2022 is here! Check out our picks of our Black Friday must haves, to make your shopping easier, right here!
Struggling for gift inspiration? If you need a present for your mum, sister, daughter or partner, our ultimate Christmas gift guide for her has got you covered.
Get your stocking filler presents sorted with Boux’s gift guide! From stocking fillers for your girlfriend to the cutest socks in a bag!
Check out the best picks from our new Christmas pyjama collection for 2022. We’ve pulled out our fave and most popular PJs in a bag.
Find the perfect Christmas Gift for your daughter with the help of our handy gift guide! From PJs in a Bag to cute stocking fillers, it’s all here.
Find the perfect Christmas Gift for mum with the help of our handy gift guide! From robes to loungewear these are the best gifts for mums this Xmas!
Find the best secret santa gifts for her, with Boux's guide full of secret santa gift ideas in a range of prices!
Boux babes, listen up. Forget New Year’s resolutions and make just one promise to yourself for 2023. That your lingerie and nightwear collections will make you feel flirtier, fiercer, and more downright fabulous than ever. Committed? Good. Because we’re starting with the womens sexy nightwear edit of dreams for you, right here.
Discover your new winter wardrobe and find the ultimate gifts for your friends & family. Make comfort a priority with our stylish Christmas loungewear pieces.
Boux’s family Christmas onesies are here! Perfect as a gift for your loved ones and you. Discover our onesie picks here!
Looking for the perfect bra to work with your going out 'fit? Look no further, we are here to advise on the best bras for square necklines, low cut dresses & more!
Discover the best dressing gowns for every occasion. Find warm dressing gowns to keep you toasty & sexy robes to feel glam in…
Warm pyjamas will be your best friend this winter. Stay lovely and cosy in fleece pyjamas or cotton. Discover our warmest picks here!
Dressing gowns have got a serious upgrade in recent years. There is now a best dressing gown for every occasion, from fluffy dressing gowns for Netflix and chill self care nights, to the sultry satin robe or sexy dressing gown that completes your lingerie collection, not forgetting our best luxury dressing gowns for when you want to feel like you are staying in a fancy hotel.
Get to know the latest harness lingerie styles for feeling sexy in. These provocative lingerie sets are not to be missed.
From Halloween lingerie to leather leggings, we are here with the best sexy halloween outfit ideas for you! Discover them all here!
Looking for another super cute way to stay warm in winter? We give you knitwear lounge sets! Discover the best knit sets here!
The best women’s short pyjamas are all here! From Christmas prints to satin or cotton, you will find gorgeous short pyjamas in so many styles!
Caught the ick? Dreading the ick? So far, managed to avoid the ick?! Lucky you if you’re in the latter camp. Whether you’re playing front and centre in the dating game right now, or you merely dabble in the odd episode of Love Is Blind, the ick, it seems, is everywhere. It even boasts its own dedicated Insta account.
Dream wedding dress selected? Now there’s a truly pressing matter at hand: finding the perfect underwear to wear under the dress.
Matching family pyjamas are such a hit at Christmas time – discover our picks of the best matching Christmas pyjama sets for the whole family here!
Find plenty of inspo on how to style loungewear from Boux here, discover all the different ways we love to dress up stylish loungewear & more here!
Whether you are looking to nail the off-duty model look, or are after the perf sculpting bodysuit - our body smoothing underwear edit is here for you.
With winter on the way, we are here with all the best warm loungewear to keep you nice and toasty throughout the cold months ahead!
Loungewear is the perfect choice for getting ready in pre-wedding – find our picks for the best bridal loungewear right here…
Looking for inspo on how to dress for autumn? Boux is here with the autumn loungewear edit, discover the perfect pieces for styling here.
Take the stress out of your holiday with Boux’s holiday packing list! Discover what essentials we are taking and get some inspo for your next summer ‘fits!
See how we celebrated National Bikini Day in Mykonos! Discover all the best holiday inspiration, from swimwear to corset top fits!
Knowing your skin tone means you can easily pick which colours will suit you best! Discover the best colours for you and how to combine them here!
Boyfriend shorts are one of our faves for summer! Discover all the ways to style boyfriend shorts here. Boux has all the inspo you need for jogger short styling!
Discover the best bikini you have ever seen. We have used our research to design the dream-bikini, it has everything you want, take a look here!
Find all the inspiration for your holiday outfits from Boux. Find the cutest daytime holiday ‘fits, beachwear, and holiday evening outfits right here…
Celebrate national Underwear Day with Boux! Learn where in the UK loves thongs the most and get isnpo for which sets to treat yourself to this National Underwear Day!
Emily Shak’s loungewear edit is here to upgrade your travel style. Discover loungewear sets with an extra touch of luxe perfect for feeling fabulous and comfy in!
For all the fun and frolics that summer brings (life just seems easier when the sun’s out, doesn’t it?), there is one challenge that, if you love that golden glow, will be ever present: You guessed it, even tanning.
Discover our new collection of beautiful nightwear – our Maisie range is full of the prettiest satin nightwear you will love!
It’s Barbie’s world, we are all just living in it. If you are looking for ways to incorporate Barbiecore into every element of your wardrobe look no further, as we have hot pink styles to make your life a little more fantastic…
Thankfully, lockdowns are a distant memory, however the comfy dressing style we all came to love when we couldn’t leave our homes isn’t going anywhere. So, wondering how to wear your joggers and still look fashion? We have the answers for you right here…
Embrace bright neon hues this summer with our picks of neon outfits to wow in. From neon bikinis and lingerie to neon dresses find your perfect ‘fits from Boux!
Discover what the best summer underwear styles are right here! Boux’s experts pick their fave breathable knickers to see you through summer!
Stay cool with Boux's picks for the best summer nightwear! From cool cotton pyjamas to lightweight dressing gowns, refresh your nightwear here!
Get ready for your hol with Boux’s edit of all the best Ibiza outfits for you. From Ibiza bikini outfits to rave outfits, we have the ‘fits for you here!
Fits For You are here! Designed by Boux, this new collection is full of the best fitting lingerie, swimwear and nightwear to look and feel fabulous in this summer!
Get ready for summer with Boux’s beer garden outfit ideas! From loungewear to lingerie, these are all the best bits to make up your summer pub outfits!
Get all your honeymoon lingerie ideas right here. Team Boux have pulled together all the best honeymoon lingerie, nightwear and swimwear for you!
Need some inspo for your bridesmaid proposal? We are here with all the best bridesmaid proposal gift ideas for you! Discover them here!
National Lingerie Day is here and it is time to celebrate our fave lingerie! Team Boux have picked out some of our fave pieces to give you some National Lingerie Day inspo!
Whether you’re looking for Something New, Something Blue or simply saying “I do”, we’ve got everything you need in the bridal lingerie department.
Welcome to our Whimsical Wonderland, get ready to swoon over the most beautiful floral detailed lingerie sets and pastel hues right here…
We have done some digging to find where people in the UK are most desp to go on holiday! Discover the most-loved holiday destinations plus some holiday swimwear inspo here!
Looking for the perfect airport outfit? Look no further! Boux are here with the best airport outfit ideas for you - find the most fabulous loungewear looks here!
Everyone’s favourite regency era period drama makes its grand return to Netflix on 25th March 2022. Whilst the much-loved Duke of Hastings won’t be present in the latest season, the good news is that another of our faves will be back!
Ensuring you get enough quality shut-eye is so important, as how much sleep we get affects us in so many ways. One simple way we can all improve our sleep is by having the cosiest pyjamas to jump into bed in, because comfy PJs mean a dreamy snooze!
Wedding night lingerie will be one of your several wedding outfits to consider on your big day - but as this one is just for you and your partner's eyes, it’s the perfect opportunity to embrace sexy lingerie…
Need some inspo on how to dress with confidence? Boux is here to share our top tips and our fave styles that are sure to empower you!
Embrace comfort whilst looking fabulous in these sculpting and seamless sets from Boux Lounge and Boux Sport! You will fall in love with every piece!
Celebrate Singles Awareness Day by gifting yourself the best self-love gift around, sexy lingerie! Discover our picks of the best lingerie to gift yourself here!
We love wearing suspenders & stockings, but putting them on can be a pain! Boux is here to help with expert advice on how to attach suspenders easily!
Discover our new sculpting activewear range in bright, beautiful colourways and flattering fits. You will be wearing these pieces every day!
Shop Valentine’s gift ideas for her or you here. You do you this V-Day, celebrate yourself in sexy lingerie and nightwear from our Valentine's collection!
Find out where the most romantic towns in the UK are…We have crunched the numbers to find out where does the most Valentine’s spending every year!
We want to turn Blue Monday Pink! No more feeling down in January; we deserve to all feel a little more fabulous…
Take the stress out of packing for your next romantic weekend away with this guide to the best sexy lingerie and more to pack for your trip!
Whatever you are doing for NYE you should still get glammed up! We have pulled together all our fave NYE outfit ideas from dresses to tops & more right here!
It’s time to treat yo’self this festive season with some self-gifting. Discover our top gifts for yourself here. You’ll love them.
Last-minute Christmas gift shopping? Don’t panic, Boux is here to give you plenty of fabulous present recommendations you can get in time for Xmas!
Christmas Day is so soon, so it's time to plan your Christmas Day outfit!! Discover the best Xmas day outfit ideas from Boux here from Xmas day dresses to PJs!
Get your sexy Christmas lingerie & festive underwear sorted! From sexy sets to cute Christmas PJs, we have got something for every festive style!
Discover our new range of lounge underwear made from recycled fibres! Plus find some tips on being more environmentally conscious with your underwear!
Treat your girlfriend to some sexy lingerie this Christmas! With Boux’s help, you can choose the right size and a style you will both love!!
Make sure your party season outfits are extra fire by pairing them with the perfect bras! Discover the best bras for square necklines and more thanks to Boux!
Keep warm in style with our top tips on how to layer Winter outfits to keep you looking and feelin’ hot all season long.
Black Friday is almost here!! Check out all of our top picks to add to cart when the black Friday savings drop!! Trust us you aren’t going to want to miss it!!
Work Christmas parties are back!! We are so excited! Discover all the best work Christmas party outfits from Boux right here!
Zara’s new loungewear edit has arrived at Boux Avenue! Full of comfy outfits and cosy loungewear sets you are going to love this Winter!!
Get your stocking filler presents sorted with Boux’s gift guide! From stocking fillers for your girlfriend to the cutest pyjamas in a bag!
Matching family Christmas pyjamas are a must-have for Christmas morning! Find our picks for mini me pyjamas and more here!!
Shoot for the stars this Christmas and discover all our top picks of the perfect festive pyjamas and nightwear to get you in the festive mood!!
Get all the Christmas party inspo you need with Kaz’s Night! Discover Kaz’s picks for the best Christmas party dresses and corset tops right here!!
Read our Christmas gift guide to get all of the inspiration for the gals in your life. From nightwear to accessories – we’ve got it all.
This cuffing season put down the dating apps and focus on you! Instead of swiping, find your dream lingerie match this season to make you feel fabulous!
This Black History Month take the time to educate yourself on a racial injustice and black history with these picks of podcasts and books we know you will love!!
Liberty’s Love edit! Liberty knows how important self-love is, so show yourself some with these self-love tips & luxury lingerie picks from our girl Liberty!
If you’re looking for a drop-dead gorj women’s Halloween costume, these are some of the most popular. Explore them here… if you dare.
Get ready for your winter wedding with Boux’s picks of the best sexy bridal lingerie and sleepwear for brides and the bridal party right here...
The days are getting shorter & greyer, so check in with your mental wellness and show yourself some self-love! Read Boux’s fabulous self-care ideas here!
Our girl Nana, styling superstar, is here with all her top summer styling tips – get all the summer outfit inspo you need right here!
If you’re searching for your next fave DD+ bra, you’re sure to find it from our sexy plus size lingerie range.
Slay in the latest trend – sheer clothing! Let Boux give you all the inspo on what to wear under see through dresses, sheer tops and more! Read more here.
Get your work wardrobe ready with inspo on what to wear to work, from the best everyday underwear to loungewear you can still get away with in the office!
If you were wondering how often you should change your pyjamas, then we’ve got the answers for you. Hint: it’s more often than you’d think. Read more here.
We have found the sexiest uni towns based on how much sexy lingerie is bought there! Find out if your uni has made Boux’s list of the sexiest uni towns here!
From thongs to high waisted knickers, our knicker style guide will help you pick the perf pair for you. Read more here.
Whilst our cosy winter loungewear is packed away, these are Zara McDermott’s top summer loungewear pics to keep you chilled all season. Read more here.
From the best fluffy dressing gowns to keep you warm, to sexy dressing gowns for those hotter nights – get the lowdown on our fave styles here.
Find out how our wardrobes have changed after so many lockdowns. Boux crunched the numbers to see how trends & styles have evolved since March 2020!
Find out what the UK’s fave underwear styles are this National Underwear Day and choose some of our best picks to celebrate!
Check out our top picks for beach cover ups this year. We’ve got all the holiday wardrobe and staycay inspiration you need right here.
Make a statement this summer in a gorj high waisted lingerie or bikini set for a totally chic look. Explore our fave styles here.
Serve up some sass in neon this summer! We’ve picked out our fave neon outfit ideas, full of our gorj neon lingerie, bodysuits & bikinis for the perf neon looks!
Get ready for date nights again! We have picked our fave sexy date night outfit ideas to give you inspo on the perf lingerie and date night dresses to wear!
With the warmer nights on the way, we’ve got the ultimate selection of summer nightwear for when things really hot up. Read more here.
Summer is here which means there are plenty of gorj summer dresses to wear! Here we pick out the best Summer Dresses to take you from AM to PM!
Surprise! We do dresses now! Find out which pieces of underwear are best matched with your fave dress style with Boux’s help…
Find inspo for your bottomless brunching outfits and discover the secret to the perf day drinking outfits here with top tips and picks from team Boux Avenue!
From Margaritas to Mimosas, these are the most popular cocktails that you’ve been loving on Insta. Did your fave make the list? Find out here.
Check in with yourself this Mental Health Awareness Week and take some time to look after your mental wellbeing with some tips on self-care from Team Boux!
From bralettes to lace bodysuits, wearing underwear as outerwear is empowering and makes us feel fabulous. Check out our ‘worn to be seen’ outfit ideas.
Cycling shorts are a must-have this summer! Boux Avenue offers some hot tips on what to wear with cycling shorts right here.
Whether it’s a sun-kissed beach or a hot tub in a cute woodland cottage, swim into summer with Boux Avenue. Find your perf swimwear looks here.
National Lingerie Day is a time to celebrate the best lingerie styles that make you look and feel fab! Check out our latest picks right here.
What is athflow? Boux Avenue gives you the lowdown on one of the fastest-growing athleisure trends of 2021. Get the look!
Whether you’re working from home or the office, you don’t need to compromise on comfort. Check out Boux's guide to wearing PJs (and other things!) to work.
The pubs are open, but only for al fresco drinkers and diners! Check out our layered outfit ideas in our handy pub beer garden style guide.
Celebrate the start of summer with new lingerie and nightwear. What could be better?! Discover the brand new Summer Dreaming collection by Boux Avenue.
Summer is almost here and we can meet up with friends again! Plan your perfect park date & picnic outfits with the help of Boux Avenue’s style guide.
With warmer nights hopefully arriving soon, we take a look at our fave summer PJ styles. Get summer ready with Boux’s top summer style pics for sleepwear!
In celebration of International Women's Month, we’re making the month of March all about the incredible, inspiring, courageous women who inspire you to be who YOU are
With spring just around the corner, we've created an edit of our top new season picks for you to give your wardrobe the ultimate spring update!
Celebrate International Women's Month with Boux Avenue. We’re making the month of March all about the incredible, inspiring, courageous women who inspire you to be who YOU are.
Joggers have become a wardrobe staple. As we are able to go out more in the coming months, what are the best ways to style joggers? Boux Avenue is here to help!
With summer still way off, we look at all the best cute and cosy styles at Boux Avenue to keep you warm whilst still looking fab in our fave lounge & PJ sets!
We’ve created an edit of our top Boux picks and tips to feel-good this year! Be encouraged to keep doing what you love from the comfort of home.
With 2020 firmly behind us, we’ve never been happier to see in a New Year! 2021 is a fresh start for us to reset and recharge our bodies and minds...
Anyone else can’t stop buying new looks for lounging? Us neither! So it’s official; we’ve ditched the jeans for the foreseeable future and are living life in leggings and loving it!
Going out for walks and runs is the new going out-out! Treat yourself to a gorge new walking outfit & make going out still feel special with Boux Avenue’s help.
Valentine's Day is a time to not only embrace love for each other, but love for ourselves. With the popular holiday of love just around the corner, thoughts of celebrations and gift giving may be weighing on our minds.
Dating in 2021 has been tough, but we still know what we want! Here are the online dating red flags that have us swiping left…
We know picking the right gift can be difficult, so we’ve selected a few Valentine’s Day gift ideas for him (and you obvs) to take the pressure off. Be warned that these sexy styles are gonna have you feelin’ yourself and are guaranteed to have your man drooling all over you.
The love season is approaching! With Valentine’s Day around the corner many people will be getting ready for a romantic celebration with their boo. However, if you’re single don’t let this put you off! Haven’t you heard that Galentine’s is the new Valentine’s?
The season of love is approaching, which means it’s the perfect time to celebrate the leading ladies in your life. Your romantic partner isn’t the only one who deserves some love on Valentine’s Day — it’s important to share the love with your BFFs too.
Listen to our love yourself playlist, packed with girl power tunes so you can celebrate the most important person in your life this Valentine’s Day — you!
Low-key luxe: Loungewear looks for all day comfort. Dressing down is the new dressing up this year, and we are into it.
We caught up with our Boux Avenue buying team to get a little insight into a typical day working from home. Read blog for their industry tips, hero Boux picks and more!
If there’s one thing we’ve learnt this year, it’s that loungewear can be worn all day, every day. Whether you’re on back-to-back Zoom calls, getting snuggly before bed or chilling out in the evening, loungewear’s got your back!
Music playlists are the best way to get motivated for a workout. There’s nothing like blasting your fave tunes to get you in the mood
Level up your workout and motivate yourself to get moving with some ultimate workout wardrobe-essentials!
Let’s face it, last year impacted us all in one way or another, but one thing we do have control over is what we choose to wear each day!
Here at Boux HQ, we’ve put together a special edit of our top Christmas picks to gift. You'll have your Christmas shop wrapped up in no time!...
'Tis the season to get full-on festive! Time to slip into your favourite loungewear, get nostalgic and prepare to binge-watch all the best romantic Christmas movies while you snuggle up for the holidays!...
We analysed 5,000 songs public Spotify playlists to find the ultimate confidence-boosting artists and their most-played songs. See who ranks in first place! ...
It’s official, Christmas prep is well and truly underway, so what better way to get in the festive spirit than with a roundup of our top stocking filler must-haves?...
Boux Gift of Love is all about inspiring you to find joy through the power of gifting this Christmas!...
Stuck for Christmas gift ideas? We’ve created a gift guide full of lingerie, nightwear and loungewear to get you thinking!
The event of the year is here and we're bringing the Black Friday celebrations to you! We’ve created an edit of top Black Friday must-haves you won’t want to miss out on...
Joggers, oversized sweaters, velour co-ords, fleece sweatshirts. We asked over 6,000 people how they’re embracing the new level of comfort.
The ‘Loving you for you’ collection is created to encourage you to indulge in a little self love this season!...
With Halloween set to be very different this year, we've got just the right loungewear, nightwear and lingerie to fit your fright night festivities! ...
From our softest, plush nightwear sets to new PJs in a bag, we've got something for everyone! Read the blog for our new nightwear faves...
Introducing our debut Boux Lounge collection! A new range of luxury loungewear designed for the everyday woman to lounge in style...
Just in case you needed reminding, our mid-season sale is ending soon! - enjoy up to 70% off luxury lingerie, nightwear and activewear while you can...
Searching for new lingerie inspo? Look no further as we’ve got you covered with brand new luxury lines you’ll love!...
We’re so excited to introduce our brand new Boux Sport activewear range, created for you to tailor your workout routine around your lifestyle!...
The last bank holiday of 2020 is finally here *sobs*. Whatever your bank holiday plans are, we’ve got you covered...
From ultra-glam animal print sets to oversized slogan tees, we’ve got all the summer sleepwear essentials to update your nightwear wardrobe...
Summer 2020 in the UK is certainly unlike any other we’ve experienced before as we’ve become accustomed to home-life more than ever...
From lightweight fabrics, to cute shapes… Here's the styles you don’t want to miss...
Delicate, luxurious and understated; a classic lingerie style that looks and feels effortlessly feminine whether worn alone, or worn to be seen...
It’s time to turn up the heat and start planning your 2020 summer holiday...
Taking you from lockdown to back-to-work, these pieces are not only great for wearing at-home, but also form a great base layer...
Summer is finally here, and we’re embracing the hotter weather with our favourite ‘Instagram-chic’ trend: Dreamy Luxe....
A timeless trend, which contrary to popular belief does change its spots every season, for an up-to-date reincarnation...
If you are struggling to find your Instagram style or you are looking for some Instagram tips, carry on reading!...
From pastels & tie dye to metallic glam, we’ve got all you need to know on the summer trends coming through this season....
Need some tips on how to plan your day, whilst working from home?...
I am sure you can agree that on some days of the week all you want to do is lounge around in your Boux sets all day...
Whether you are having a wardrobe makeover, decluttering your drawers or finally getting around to breaking-up with that everyday bra - here are our top 5 must-haves for every lingerie drawer...
I’m here with Boux to give you three tips on how to feel Springtime ready (even if Spring is indoors this year!) and to make the most of the time we have whilst we’re at home..
I start my day with a coffee, I cannot wake up unless I hit myself with some caffeine!...
If you're looking for ways to stay active indoors or if you're a fellow gym-goer who's now needing to get creative to stay active, I can help. ...
Staying at home is a DREAM when you are busy, so when you’re not it can seem difficult to get motivated......
Wondering what loungewear or lingerie styles to buy this spring? ...
Now this past week has been bonkers and I know that everyone is feeling a little lost...
Get Mother’s Day ready (Sunday 22nd March), with something special from our Mother’s Day gift guide...
To celebrate ‘Sleep Awareness Week’, we’ve been talking all things nightwear...
To celebrate International Women’s Day, we’ve dedicated this week’s blog to you!...
Fall in love this Valentine’s and fulfil your heart's desires...
Time to relax and stretch those muscles with Arabella's stretch & flow class...
WATCH NOW >
With the 14th February right around the corner, get in the mood for love...
3-2-1 go! Get ready to work hard in Arabella's HIIT class...
We invited fitness influencers and leading industry professionals down to a Shoreditch location for a special Boux Sport launch event...
Tone and sculpt your arms and abs with Arabella's favourite moves to target the upper body...
Outrun challenges, redefine goals and rule 2020 in new Boux Sport...
Focusing on the legs and glutes, get ready to work-up a sweat with Arabella...
Turn up the heat this Winter and dive into the new Winter Swim Edit, coming Winter 2020...
At the start of the year we all naturally aim to get more active, if however you’re like us, you're yet to make any resolutions or are unsure of what fitness route you want to take...
Now that we’ve waved goodbye to 2019 it’s time to say hello to 2020! Yes, it’s that time of year again where we make a list of our New Year's resolutions as an aim to ditch our bad habits...
Now that we’ve got through Christmas, it’s time to kiss goodbye to 2019 and welcome in 2020! We’ve rounded up a few style essentials to have you fully prepared...
On Wednesday 11th December, we celebrated the launch of our new Megan McKenna Loves campaign at our Oxford Street flagship store in Central London, which was adorned with campaign photographs of Megan herself...
Womens short pyjamas are a bonafide bedroom staple - so it’s a good job the Autumn/Winter 2024 Boux Avenue new-ins are nothing short of beautiful!
Did you set out to have all your Christmas shopping done, wrapped and under the tree by early December?...
We’re excited to announce the launch of our brand new Christmas campaign with X Factor star Megan McKenna… Megan McKenna Loves....
Whether you’re treating your girl gang, spoiling your other half or shopping for mum this Christmas, you’ll discover some of the best women’s stocking filler ideas at Boux...
Whether you want to treat someone to a lingerie gift this Christmas, or instead find our styles just too good to gift, discover a sultry collection of lingerie for those on the hunt for something extra special for the most wonderful time of the year....
Ever thought of indulging in a little Christmas break over the seasonal period, but were unsure of where to go? Whether you’re dreaming of a Christmas spent tanning at the beach or snowy strolls through the biggest Christmas markets all over Europe, we’ve gathered together our top 5 Christmas destinations and what to wear while you’re there...
With the surge of Christmas adverts appearing almost everywhere you look, it’s a sure sign that the festive shopping season is well underway....
On Monday 11th November under the lead of Brand & Product Director Zoe Price-Smith, we launched the first in a series of ongoing luxury capsule collections, Bouxtique by Boux Avenue...
As the festive period creeps ever closer, it’s time to start thinking about gifts for those you love. We’ve done the hard work for you and created a gift guide with gift ideas for mum, your girl squad, and Secret Santa...
Brave colder days in the comfort and ease of our luxury ladies loungewear. From effortless ‘throw on and go’ sets to cosy fleece hoodies to bundle into. Welcome these easy additions into your Winter wardrobe this season...
Product and Brand Director Zoe Price-Smith was recently interviewed by leading women’s website for careers “We are the City” as one of the Inspirational corporate women in their current series. Continue reading to read all about her career backstory, future plans and her biggest career achievements to date. ...
We held two induction events to welcome our new brand ambassadors into the Boux Avenue family. If you missed our up to the minute Instagram stories on the night, read our blog here to get exclusive access of both events!...
Ever wondered what it's like being a Boux Ambassador? Gold tier ambassador Lauren Jewell gave her insight on her time spent as a 2019 Boux Avenue brand ambassador. From application to her ambassador graduation event and everything in between! ...
Our collection of DD+ bra sizes are designed with style, comfort and support in mind. We believe women of larger cup sizes should feel empowered and confident in the range and style of bras available to them; and so we’ve created a DD+ bra edit to guide you through our favourite DD+ bra styles...
Whether you’re a postgraduate ready to make waves within the creative industry or still studying and unsure of what creative career path you want to take, we’ve got fitting advice for you to take the industry by storm...
With over a hundred lines to choose from, covering everything from must-have lingerie, late summer swimwear and easy-glam nightwear, discover style steals to update your end of season wardrobe...
Want an exclusive behind the scenes sneak peek at all the action from our Boux Avenue AW19 Rewriting the Rules event?...
Zoe Price-Smith was appointed as Brand and Product Design Director at Boux Avenue in February 2019, bringing over 20 years of design experience to the role as well as a fresh, new approach and handwriting to the brand...
Hosiery is a fundamental part of any woman's wardrobe. Whether it’s a pair of simple but sexy stockings to complete the perfect lingerie and suspender set, or a statement pair of tights to add a fun finishing touch to an outfit...
Last Friday of the month means one thing: guilt-free shopping! (thank you payday God’s). We’ve gathered together our favourite Boux Avenue payday picks we’re treating ourselves to this weekend...
Guilty of online shopping for new pyjamas and ending up with a basket full of either oversized men’s t-shirts or cute cami sets? If you’re used to sticking to the same style of nightwear, we’ve created an edit of our favourite Boux Avenue sets and what your chosen style might say about you...
Kiss goodbye to your old faithful lingerie and be bold this season by diving into a new extra-ordinary bra. Rewrite your everyday rituals, and make each day special with the brand new Lillie lingerie collection...
Ever let your horoscope dictate a tough decision in your life? Well why not your underwear! With each sign having its individual character traits we’ve gathered together an edit for you to find your perfect lingerie match...
Tired of your everyday underwear go-to, or have a special occasion in the calendar and want to expand your lingerie drawer? In honour of National Underwear Day we’ve created an edit of our five must have underwear styles you need in your collection...
When holiday packing, no amount of luggage allowance ever seems enough; we’re all guilty of still squeezing in last minute buys up until the day we fly! Before you know it, your long awaited summer holiday has crept up on you, and your eyes are filling with fear as you approach the front of the queue...
To celebrate our Boux Avenue Student Ambassador 2019 scheme coming to an end, we invited our ambassadors down to a Central London location for a special graduation evening full of awards, prosecco, and exclusive brand talks...
>In honour of National Bikini Day, we’ve created a beachwear style guide with a collection of some of our favourite standout styles this season. Seek out fresh inspiration for what to wear this summer and get prepped for your holidays...
Holidays away being the highlight of the year for most, there’s nothing more we look forward to than a break from the office, glorious uninterrupted sunshine and drinks by the pool. However there’s always one highly anticipated event we’re never quite sure what to pack for…the pool party...
As we (slowly) shift into full swing summer, we are prepped and ready to celebrate the return of the sun with open arms. Saluting the bold and championing the confident, our new High Summer collection is set to make some serious waves this season...
Six months into the year and we can breathe a sigh of relief as we can finally rediscover our love of daylight until the evening, the non-requirement of a jacket and supporting our favourite artists at music festivals. With that said, we’re calling all festival fun seekers to get mainstage ready with us...
As women, the importance of sprucing up our lingerie collection only really arises around special occasions throughout the year e.g. valentines, birthdays, and anniversaries. However, most of us use it as a good excuse to indulge in getting remeasured and/or finding a bra style more suited to us...
READ MORE>
Proposing to your bridesmaids could almost be as significant in your friendship group as the big day itself! After all, these are the friends and family who will be by your side throughout your wedding journey - the dress fittings, the last-minute panics, and the all-important champagne toasts.
Finding the perfect bikini for a fuller bust comes down to feeling supported, comfortable, and confident. You want something that lifts and flatters while still being easy to wear - so you can focus on enjoying your day at the beach or in the water, not spend it adjusting your swimwear. If you’ve struggled to find a bikini that offers enough support without compromising on style, you're not alone.
Here at Boux Avenue we believe in removing the stigma and the taboo around gynaecological health and female intimate skincare. The launch of our new period pants has raised a few questions around our office on the best intimate skincare during that time of the month, so we thought we would catch up with the inspiring and aspirational Katy Cottam, the founder of the popular intimate skincare brand, Luna Daily.
A very brief introduction to the article - outlining what we will be covering. Organically mention Nursing Bras to link to this category page.
Swimwear is so much more than just a Summertime buy. Whether you're packing for a beach holiday, off to the spa, soaking up the sun in your backyard, or updating your swimwear collection, finding the right fit, style, and fabric can make all the difference.
Ever wondered if it matters whether you keep your bra on or take it off before bed? It’s a common question and whether you do or don’t, you’re not alone. According to a 2023 YouGov survey, 12% of women in the US regularly wear a bra to bed.
A great bra does more than just look good - it makes you feel good, too. The right supportive bra lifts, shapes, and enhances your natural silhouette while keeping you comfortable all day.
Period pants (or period knickers) are becoming a popular choice for people looking for a comfy and sustainable alternative to pads, cups, and tampons. These knickers are specifically designed to absorb menstrual flow, keeping you dry and protected without the fuss or discomfort of disposables.
Whether you're lounging by the pool in your favourite bikini or are heading to the beach in your trusty one-piece, the key to keeping your swimwear looking just as fresh and flawless as when you bought it is all in how you look after it.
When it comes to underwear, few styles are as debated — or as loved — as the thong. Some swear by them for their barely-there feel, while others are hesitant to try them out. But whether you're a longtime thong wearer or a first-timer, knowing the different types and how to wear them can make all the difference.
Beautiful lingerie is for everyone. It’s about feeling confident, comfortable, and truly empowered in your own skin. Whether you want to highlight your curves, create a balanced silhouette, or simply wear something that makes you feel amazing, the right lingerie can make all the difference.
Unlike other must-haves in our wardrobe, when it comes to finding the right swimwear, there isn’t a one-size-fits-all. No matter your body type, the right bikini or swimsuit can accentuate your best features and help you feel fabulous - whether you have curves you want to accentuate, or areas you want to cinch or balance.
When it comes to knickers, they're often one of those wardrobe essentials that we might not give much thought to. After all, most of us wear them every day. But there's so much more to knickers than just comfort and coverage. From seamless styles to lacy indulgences, there's a knicker for every occasion, mood, and body. In this guide, we'll answer some common questions including 'why do knickers have a pocket' and 'should you wear knickers to bed'.
Getting your first bra is a big moment. It can be an exciting time but it can also feel a little intimidating. Whether you're new to bras or helping someone else through the process, we've got you covered. We know a thing or two about bras and we believe that this should be a comfortable and empowering experience, and not something to feel embarrassed about.
With Christmas parties and New Year's celebrations just around the corner, it's time to plan your show-stopping outfits. But let’s face it – the right bra can make or break your party look. From super sexy low-cut styles to elegant one-shoulder dresses, your dream outfit starts with the perfect lingerie.
Boob tape has quickly become a game-changer for anyone looking for a natural, lifted look without the constraints of a traditional bra. It's discreet, easy to use, and ideal for those outfits where bras are super fiddly or not an option - think backless dresses, plunging necklines, and strapless tops.
Overwhelmed by the number of underwear options out there? Whether you're after comfort, coverage, confidence, or something a little more sensual, we've got a whole range of knicker styles from which to choose.
Stockings are one of fashion's most versatile accessories, offering a perfect blend of timeless elegance and modern flair. Whether you're dressing for a hot date, a formal evening event, or just want to add a touch of luxe to your day-to-day look, stockings can elevate any outfit while adding that little extra confidence boost.
Bralettes are becoming more and more popular, and it’s easy to see why. With their comfortable fabrics, wire-free design, and a range of styles to choose from, they’ve quickly become a wardrobe must-have.
Putting on a bra might seem straightforward, but if you've ever dealt with straps that dig in, discomfort from the band, or a noticeable drop in support, you might want to listen up.
When it comes to wearing a backless dress - whether for a formal occasion, a night out, or a casual summer day - finding the right bra can be a challenge.
Whether you're having a slow morning, indulging in a pamper evening, or prepping for a flirty date night in, there's a dressing gown for every mood.
The bra - it’s our humble, everyday companion who, let’s face it, most of us don’t actually know all that well!
Nightwear, sleepwear, whatever you call it… we love it. There are various styles, but to put it simply, nightwear describes the type of clothes worn at night to sleep in - though many also find themselves relaxing around the house in theirs. Traditionally, it includes pyjamas, nighties, chemises and more!
October is Breast Cancer Awareness Month, and here at Boux Avenue it is our mission to help look after women's health from top to bottom
Learn how often you should wash your bras and the best way to care for and store your bras so that they look better and last longer.
From the best strapless bra, as voted for by top UK magazine Glamour, to styles that suit every sartorial need this summer, we’ve got your seasonal bra switch up totally sorted.
Beautiful lingerie is for everyone, absolutely no exceptions. Wearing the styles, shapes, and cuts that make you feel your best is, irrefutably, your prerogative.
Whether you love a backless dress or a low-cut top, finding the perfect bra solution can be a pain. Luckily Boux’s experts are here with all the bar solution tips!
As we head into another season of sun, and swimwear, many of us can feel worried about finding a flattering fit when faced with brands that offer one-size-fits-all or bikinis simply tagged as small to large.
Streetwear styling can’t be beaten, it’s chic and effortless all year round. Nail the off-duty model look with Emily Shak’s Loungewear edit - full of the latest loungewear styles in the brightest hues.
Sexy bridal lingerie - just another point of pressure for your big day, right? Wrong. Shake that impression right off, brides-to-be. Choosing this part of your day should be super fun - and most importantly, filled with choices that reflect what makes YOU feel your absolute best self.
Learn how to measure your bra size in a few steps with Boux’s ultimate guide. Discover the tell-tale signs of an ill-fitting bra and how to find your right size here!
Warm dressing gowns. We love them, and not just for the winter season, either. A cosy fluffy dressing gown brings contentment and joy all year round - from loungewear chills to nights where you just need your fave pyjamas and a dressing gown hug, these pieces have got you.
Get to know all our fave knicker types with Boux’s Knicker style guide! From knicker briefs to thongs, learn all you need about knicker styles here!
After test-running the new Boux Sport range, an exclusive panel talk of industry experts, sat down with us and spoke all things fitness, food, mental health and more...
Get back into the swing of things with our guide to cute gym outfits. We’ll give you all the motivation you need to slay on the squat rack and treadmill!
It’s no secret that when it comes to shapewear, it can be a minefield working out what works best for you and your problem area. We’ve pulled together a shapewear guide to alleviate stress and enable you easily figure out what each solution targets and how...
Learn the difference between French & Brazilian knickers from Boux’s experts! What exactly are French knickers and what are Brazilian? Find out here!