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The New Year is the perfect time for a fresh start, and what better way to kick off a new chapter than by refreshing your lingerie collection? Lingerie isn't just about feeling comfortable — it's about feeling confident, empowered, and ready to take on whatever the year throws your way. Whether you're looking to update your essentials or treat yourself to something a little more luxurious, Boux Avenue has something for every style, mood, and occasion. Let's make this the year you feel amazing in beautiful lingerie every day..
As you refresh your lingerie collection for the year, it's important to take care of your pieces so they stay in great condition. Here are some simple tips to help your lingerie last longer and always look its best:
Find the perfect fit. Nothing beats the feeling of a well-fitting bra. Make sure you get measured regularly — the right fit can make all the difference in how you feel and look. If you're not sure about your size, take our Bra Fit Quiz or book a Bra Fitting Service with one of our expert fitters. It's all about finding the style that's just right for your body, so you can feel comfortable and confident all year long.
Look after your lingerie. Taking proper care of your lingerie helps to extend its lifespan and keep it looking as good as new. Wash your bras in a lingerie wash bag to prevent damage and store them properly in a drawer or lingerie box to avoid stretching the straps. For more tips, check out our guide on How to Care for Your Bra. Whether you’re looking for something elegant and comfortable for everyday wear or you want to treat yourself to some luxe lingerie for a special occasion (or just because), we have cuts, sizes, styles and shapes to suit every style and preference. Treat yourself to some new lingerie and start the New Year as you mean to go on: feeling flattered, fierce and fabulous.
While it’s easy to get lingerie envy at Boux Avenue, there are nice-to-haves and then there are must-haves. Essentials are the foundation of your lingerie collection, and once you’ve got those covered, you can start building up with pieces that add a little extra flair. Think of these must-haves as the perfect starting point — the pieces you can rely on day in and day out.
The Everyday Glamour Bra
If you’re looking for a bra that’s both pretty and practical, our Icons Collection is perfect for you. These bras give you all-day comfort and support, without sacrificing style. The Mollie Lace Padded Plunge Bra features beautiful lace detailing while enhancing your natural shape, and the Gracey Sheer Balconette Bra offers a slightly more daring look, but still feels sophisticated.
Luxurious Lace for Special Occasions
When you want to feel truly special, nothing beats lace lingerie. Whether it's for a romantic evening or just a day when you want to feel your best, lace always adds that extra bit of luxury. Our Catalina Sheer Lace Balconette Bra is an elegant piece with delicate lace and a flattering fit.
There's always something exciting about the new year's lingerie trends. From ultra-comfortable pieces to bold looks that are perfect for showing off, here's what you need to keep an eye on this year:
When you look good, you feel good. And vice versa. If you're looking for something that feels as good as it looks, seamless underwear is the way to go. It's the perfect choice for a smooth, no-show look under any outfit — whether it's a fitted dress, a simple tee, or something a little more casual. Browsing our Seamless Underwear Collection is the perfect place to start if you’re looking for supportive bras and soft, breathable briefs that are perfect for everyday wear.
Lingerie-as-outerwear is a trend that’s here to stay, and it’s all about showing off your favourite pieces as part of your outfit. Think lace bodies or bralettes worn under a blazer, paired with jeans, skirts, or trousers. It’s a bold, confident look that will make you feel sexy and sophisticated. Take our Gianna Lace Bodysuit, for example — its sultry lace design looks amazing when layered with an oversized blazer and high-waisted trousers. Want more styling ideas? Check out our Underwear As Outerwear Blog for more inspiration.